E-commerce operation, in fact, has the same meaning as operation, which is to do a thing well from beginning to end.

As a good e-commerce operator, you must first know that the company is the one who gives you the framework and direction, but at the same time you must grasp the details. After all, the framework is also composed of details. Similarly, the positioning of e-commerce operations can also be described in terms of framework, direction, strategy, and layout. So what aspects of the detailed positioning of e-commerce operations should be paid attention to?


1. Funds: Funds are the first point to be considered in the operation of e-commerce, but how to turn these funds into snowballs through one’s own e-commerce operations and maximize returns for investors is the core of e-commerce operations the function of.

2. Product: When a new product is launched, e-commerce operators must first consider the prospects of the product and the approximate sales volume the entire market can generate, and then consider what products to offer consumers.

3. Target consumers: according to the positioning of their products, choose their own target consumers. After selecting the target consumers, the final consumers of the product can be divided into two types, one is organized purchase, and the other is organized purchase. for individual consumption.

4. Product pricing system: The product pricing system is set according to target consumers, competitors, costs and market positioning. Different target consumers have different price systems, which is reflected in the price difference between channel dealers and end customers. Competitors and market positioning are the reference standards for the formulation of price competition strategies, and costs are considered from the perspective of profit.

V. How to sell: As an e-commerce operator, we need to promote a new product, which requires e-commerce operators to promote new products in their own way. A new product has just been launched, and its sales are all 0 , so it needs to do its base sales. Whether it is overtaking on a curve or changing lanes, the concept of continuous optimization and innovation is inseparable from the operation of e-commerce. Whether the terms such as fan economy, post-advertising, and brand incubation are truly understood is the key to successful sales for every merchant.

6. After-sales: After the product is sold, it is not our business that can end, but what kind of service we want to provide to satisfy consumers and make them our loyal consumers. As managers of e-commerce operations, we must also have five abilities: learning ability, execution ability, analysis ability, management ability, and decision-making ability.